Starbucks reports its sixth consecutive quarter of same-store sales declines, but CEO Brian Niccol insists a turnaround is underway. While earnings fell short, North American cafes show signs of recovery, and China sees promising growth for the first time in over a year.
Starbucks reported disappointing earnings, with same-store sales declining for the fifth consecutive quarter. However, CEO Brian Niccol claims the company's 'Back to Starbucks' strategy is starting to show promise. Discover the details behind the numbers!
Starbucks CEO Brian Niccol is implementing significant changes to streamline operations, from dropping menu items to addressing union concerns. Amid layoffs and a focus on diversity, can these moves restore the brand's former glory?
